When deciding on a label, the most important factors are the conditions labels will be exposed to and the cost of their production. When selecting a polyester label, you should be well aware of the following:
- Will it be exposed to freezing/cryogenic conditions?
- Will it be exposed to sunlight and/or extreme heat?
- Will it be exposed to moisture/water?
- Will it be exposed to rough handling during distribution?
- Does it need to have an excellent printed image quality?
- Does it need to last as long as the product?
- Does it need to adhere to difficult surfaces (rough, corrugated, round, etc.)?
Depending on how you answered these questions, you will think about the best polyester label option for your application. Here are some of the possible solutions:
Each of these labels can have a protective laminate or topcoat. For added strength and durability, polyester labels usually have another polyester layer – a laminate, over the facestock surface. It provides an additional protection against the elements, and gives the label a more elegant, expensive look. It can also sharpen and improve the printed image quality, because it creates contrast between the background of the label and printed image/lettering.